Community tourism in Santa Marta

We have said ours is a community-based tourism company, but what do we mean when we use these words? Aren’t there other companies that also do community tourism in Santa Marta? In fact, what is community tourism? In this article we will answer these three questions.

What is community-based tourism?

In the community-based tourism concept there are some key factors that we take into account: firstly the participation of local residents in tourism activity, by inviting tourists to stay in their homes, eat local food, provide a cultural exchange, among others. And secondly, the way the tourism activities improve their economy and quality of life. In many cases the community can partner with the private sector, which provides logistic, clientele, marketing and other expertise.

Community-based tourism makes it possible for visitors to discover things that would otherwise be impossible or difficult to see or experience, such as get to exclusive places to see wildlife, or other off the beaten track tourist attractions and/or know the traditions of very reserved communities. On the community side, however, it opens up to commercial and cultural exchange that also allows it to gain visibility locally and even internationally.

Community tourism in Santa Marta

Today Santa Marta has a growing portfolio of activities that belong to the community tourism category, some of them in the urban area where there is a social work in the background and approach with some popular neighborhoods of the city, in the rural areas, with peasant communities, where you can do some activities of the agrotourism and ecotourism, and of course, with the indigenous communities Arhuaca, Kogi and Wiwa, to know their vision of the world, their crafts and culture.

Is safe the community tourism in Santa Marta?

Fortunately we can say yes to that question. Perhaps what could concern you a little more about this type of tourism in Santa Marta is the issue of infrastructure. Some places are quite far from the city, have limited or no mobile coverage, and also have limited some services or amenities. However, as we mentioned earlier, the fact that the options of community-based tourism in Santa Marta continues to grow, is also a guarantee that efforts are being made to continually improve. For example, in Ciudad Perdida there is already an internet connection in every campsite, two years ago the communication was much more limited.

Tourism companies in Santa Marta that do community-based tourism

If you are a tourist, you will have seen that the most important tourist destinations in the city are right… on the outskirts of the city. And it is on the outskirts of the city, in the rural area, in the mountains, where we find the peasant and indigenous communities that move most of the community tourism in the region.

Many times these initiatives require the support of already established companies, as we saw, this partnertship benefits both parties. Although this is true in the majority of cases there are businesses created by the communities themselves, in this way they get even more resources. Mega Sierra Tour is in this category, we are a company created by the community and for the community.

The communities are Mega Sierra Tour

Rural school at El Mamey
El Mamey one of the communities represented by Mega Sierra Tour

At this point you can see the difference between those businesses that support community tourism and those whose very roots are in the community. For this reason we take pride in the work we do and the impact we generate. In total, Mega Sierra Tour represents 6 communities of the Sierra Nevada de Santa Marta, two of them are La Aguacatera, and El Mamey, the community of the village where the Lost City trek starts. The others are: Honduras, Casa ‘e tabla, San Martín and Quebrada del Sol.

All of them, have a great potential for ecotourism, that is why Mega Sierra Tour and Asojuntar G.B.D are working on the “Colibrí Trochilinas de mi Sierra” initiative, to bring more development to these communities. We know, both, our beloved customers and all the people that work with us, will be supporting this great project called Mega Sierra Tour, a company that takes care of the people and the environment.

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Ivan

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